To hear
Mike
Daisey describe it, working
for Amazon.com
is like being a member of a cult, with Jeff Bezos playing the part
of the all-knowing shepherd. Never mind those false doctrines such
as "profitability" that the heathen believe into
be an Amazon employee is to be kept in a permanent state of disorientation,
working selflessly under the mantle of Jeff for the greater good
of all, with rewards for the patient faithful (called "stock
options") always just around the corner. One leaves "21
Dog Years," Daisey's one-man off-Broadway show, surprised that
they didn't pass out poisoned applesauce once the NASDAQ took a
dive.
The not-dead-yet
French philosopher Jean
Baudrillard spoke of the faux reality that is gradually
replacing any sort of real and meaningful experience that we might
have, and the imagined community that our employers foist upon us
is an example of thisit's no longer enough to work for a wage;
we are expected to believe in "missions" and "visions."
Amazon.com, darling of the New Economy with its doctrine of founder-as-Messiah
and company-as-Church, is on the forefront of this. And, as Daisey
makes abundantly clear, your time isn't enough: they want your soul.
I never knew Amazon.com was so much like Scientology.
What's
frightening is that not a word of it seems to be hyperbole. It is,
after all, the same bullshit we all go through every dayand
that's what makes Mike Daisey's riff on his two years as an Amazon
acolyte so accessible to everyone.
Daisey
graduated a small-but-prestigious college with a BA in Aesthetics
and a minor in medieval studies, which is a fast track to an exciting
career in Seattle's other growth industry, "slacking."
Alas, slacking does not come with many benefits, and so, seeking
that which is treasured by all Americansdental insurancehe
began his Ulysses-like descent into virtual reality in the dim recesses
of Amazon's customer-support department. There, Daisey became one
of the psychic heat sinks who absorb Americans' innate frustration
with such uncontrollable natural forces as United Parcel Service.
Making
Amazon.com customers the most satisfied people on Earth may be the
Primary Mission Objective, but such satisfaction is ideally provided,
McDonald's-style, in 12 seconds flat. Amazon clearly made a mistake
in hiring weird and creative people like Mike Daisey; what they
really wanted were Amsterdam
hookers. The bizarre combination of Protestant work ethic
and New Age concentration camp made Customer Support home to such
Big Brother practices as "metric ratings," an all-important
work-efficiency score that, once you strip away the doublespeak,
basically determines who gets shit-canned and who doesn't. Apparently,
the key to a high metric score is remaking yourself into some sort
of customer-pleasing industrial robot. Luckily,
Daisey was able to h4xx0r the system by merely hanging up on callers,
thus astronomically improving his scores.
Such
underhanded stratagems finally enabled him to make his escape to
the hallowed halls and exposed ductwork of Business Development,
where packs of dogs ran wild and free through the offices ("Jeff
likes dogs") and his job duties consisted of playing Tetris
and watching his co-workers' stock options accumulate. Eventually,
inevitably, he went completely insane, fled to Spain, and rediscovered
that yes, there
are other ways of living besides in fast-forward.
The best
joke is always a simple restatement of the truth, and Daisey's 222-page
memior 21 Dog Years and the stage show are both a riot. Sometimes,
the blond, "husky" Daisey seems to be channeling Chris
Farley; other times, it's more like he's possessed with the spirit
of Lenny Bruce's brutal honesty. It doesn't matter if you work in
the dotconomy or not: "21 Dog Years" is a song for Everyman
in Cubicle Land, a Piers Plowman for the Information Age. And, much
like the front cover of Highlights, it's fun with a purpose:
As our very own false prophet, Daisey tells us that we can, indeed
escape our prefabricated prisons. (Unfortunately, not all of us
can pay the rent doing one-man off-Broadway plays, but it would
be nice, wouldn't it?)
"21
Dog Years" is playing at the Cherry
Lane Theater in the West Village in New York City, but
if you can't make it out there, click
here to participate in some postmodern irony and buy the book from
Amazon.com.