Corporate
Mofo: From 1987 to 1995, you were a veejay at MTV. In fact, for
most people (myself included) you were the channel's public face.
I get the sense that you weren't entirely happy being a talking
head. Your blog shows that you're thoughtful and deeply interested
in politics and the world around you, but you weren't exactly allowed
to express that on-air. Sometimes, it would seem like you were touting
the latest MC Hammer video, while your eyes were saying, "This
is a bunch of BS." What pissed you off about MTV?
Adam Curry: Hee hee, glad someone saw it. I guess the lack of honesty
was what I disliked the most. If you even came close to the line,
let alone toe it, the segment would get "burned"TV
talk for erased. They brought people like me and Kurt Loder in for
credibility, but weren't allowed to maintain it with the viewers.
MTV is bubblegum for the (young) mind.
CM: I want to ask you about something kind of disturbing: The
hair. Whose idea was it? How long did it take to do it before broadcast?
Do you kind of miss it?
AC: Well,
at the time no one moaned about Bon Jovi or any other hair band.
Hey, it's what everyone had, only I was able to produce it day in
and day out, with help from my wife Patricia, who would get up with
me every morning to do my hair and makeup before I went to the studio.
MTV didn't even have a hair and makeup department for the first
three years I worked there!
I don't
miss it, since I couldn't maintain it myself. I AM, however, very
happy I had itit made me famous and arguably, rich :-)
CM: Is celebrity kinda fun, or is it a pain in the ass? On one hand,
you get to hang with rock stars and you've got girls coming on to
you in the street, but on the other hand, you can't have a quiet
meal with your wife in a restaurant without someone bugging you
for an autograph. How do you deal?
AC: Look
at the quality of the problem here. Is it a problem at all?!
CM: You were the first person to register mtv.com,
and developed the site at your own expense. Later, though, MTV claimed
ownership of the site. What was that all about? Also, did the shit
come down from MTV itself, or from Viacom?
AC: Well,
the official line: "The lawsuit between Mr. Curry and MTV Networks
has been settled
out of court, neither party has any further comment."
But believe
me, if they just would've asked politely, then I would've given
it to them! This did get me the publicity and other important elements
to really start my first company [Onramp.com].
CM: You're now living in Amsterdam and have a radio show. Why did
you choose to move there?
AC: I
grew up here, when my parents moved in the 70's. Its also were my
wife is from, and after we cashed in on selling the company, we
wanted to check out Europe. Currently we live in Belgium, near Antwerp,
and keep a pied a terre in Amsterdam. I also thought there would
be good business opportunities here. . . which is true!
CM: What direction is your career taking? Do you get to do more
what you really want to be doing?
AC: Well,
I really don't work[just a] two-hour radio show on Fridays
that is broadcast nationally. But I really enjoy writing, especially
on the weblog.
Thousands read it every day and traditional media frequently quotes
me. I'm a really lucky guy that I'm healthy and can do pretty much
what I like.
I'm also
pretty active with my wife's cosmetics company (www.lapaay.com),
our helicopter company (www.rotorjet.com)
and our datahosting company www.databarn.net
CM: Do you see the political climate changing in Holland, and Europe
in general? Is Holland still what you were looking for when you
returned there? What do you blame for the change?
AC: Well,
we just installed a new cabinet. Assasinated politician Pim Fortuyn's
party had a landslide victory, which completely overturned the political
landscape. The Minister of Economic affairs, for example, is the
previous owner of Arcade records. He's 51 and drives a Bentley.
. . too cool.
Of course
this is going to create lots of friction, but most of the Dutch
seem happy that there is at least a change for the first time in
eight years.
CM: How have things changed specifically since the EU really
came together?
AC: Well,
the euro wasn't really about the monetary unit, but more about shifting
control to the central European leaders in Brussels (about an hour
from us). Lots of folks don't want leaders they didn't elect telling
them what to do. I tend to agree. Not that I mind a European government,
but I would certainly like to have a say in the matter of who is
appointed/elected to do what.
CM: One last question: The expanding role of the Internet in
media. Your blog was a major source of accurate information on the
Pim Fortuyn assassination, reporting facts that the more mainstream
media was getting wrong (for instance, that Fortuyn
was not a "hard-right winger" in the traditional sense).
Where do you see as the future of the Web as a force for truth,
and the role of the individual in the media?
AC: I
can only answer that with the tagline for my blog:
"There
are no secrets. Only information you don't yet have."
Want
your MTV? Write editor@corporatemofo.com
Posted
July 28, 2002 11:08 PM